Big Street offers advertising packages for Delhi Metro
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The OOH (out of home) arm of Reliance Broadcast Network Limited (RBNL) has introduced strategic packages for Delhi Metro Rail Corporation's (DMRC's) media inventories at various stations,[url=http://www.louboutin--pascher.fr/]chaussure louboutin[/url]. The decision to club the stations on the basis of target audience aims to help the media buyers in decision making,[url=http://www.lunetterayban-pas-cher.fr/]rayban[/url].
The agency, which holds the ad rights for 40 Metro stations,[url=http://www.michaelkorshandbags-uk.co.uk/]michael kors bags[/url], has devised this system to maximise the brand communication thrust by segmenting the stations on the basis of the commuter profile and catchment areas.
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For any communication campaign, the need to capture the attention of one's intended audience is of paramount importance. This move will help the advertisers and marketers to pick and choose the packs that best suit them and reach their audience in a targeted manner without much spill over of ads.
The company has come up with packages such as youth,[url=http://www.moncler-outlet.it/]moncler outlet[/url], office goers,[url=http://www.hollister-abercrombie.fr/]hollister france[/url], businessmen and housewives' pack. The youth package,[url=http://www.mac--cosmetics@#$%&/]mac cosmetics wholesale[/url], for instance,[url=http://www.polo-ralphlaurenoutlet.us@#$%&/]ralphlauren@#$%&[/url], has stations such as Rajiv Chowk, Vishwavidyalaya,[url=http://www.timberland-pas-cher.fr/]timberland femme[/url], Central Secretariat,[url=http://www.nikeairmaxa.co.uk/]@#$%& air max thea[/url], Hauz Khas, Green Park and Saket,[url=http://www.vanspas-cher.fr/]chaussure @#$%&[/url], among others, which have high footfall from the younger riders.
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These plans take into account the profile of the commuters on a particular station,[url=http://www.toms-outlets.us/]toms coupons[/url], as well as the nature of the nearby installations.
The packages were formulated after an internal research conducted by Big Street. The packages were developed based on demographic and catchment area analysis. Each pack has a careful selection of stations that are frequented by the intended target audience. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce,[url=http://www.jimmychooshoes-outlet.net/]jimmy choo outlet[/url], duplicate, copy,[url=http://www.oakleyvaultsunglasses.us@#$%&/]oakley juliet[/url], sell,[url=http://www.louboutin-outlet.us@#$%&/]louboutins[/url], resell or exploit any material on the Website for any commercial purposes.

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