Adidas walked out of the shadow of Lining Olympic Games by changing channels and quick counterattack. A year ago, Spain, sponsored by Adidas boost precio , became the eighth World Cup Champion. At that moment, the victory was not only shouted by the Spanish, but also applauded by employees from Adidas headquarters in Germany although Germany was just defeated by Spanish then. The possibility that Nike's teams could win three successive championships in World Cup, was evaporated because of this trophy In 2002 and 2006, Brazil and Italy, sponsored by Nike took the crown in order.

2008 financial crisis made the global sports goods market increase slowly and in the low tide, Outlet @#$%& espaņa needed a symbolic victory so much to cope with its old rival, Nike. Its semi-annul report in 2010 was also encouraging. 5.59 billion Euros was achieved at the first half year, with 11% year-on-year earning growth, and almost all regional markets achieved double-digit growth. Drawing support from the World Cup, its football sale figure was up to record 1.3 billion Euros.

But the news was frustrating in Chinese market, at that time reports of Adidas' sales declining in great China area could be heard endlessly. Once the star market was dragging its heels. In the first half year of 2010, the Chinese market's income reduced 16% year-on-year earnings, which became the only negative growing area among the fist six big markets. Adidas originals zapatillas in Chinese market was not only behind its old rival Nike, but since 2009 its second position in market share of mainland China was even replaced by another old rival, Lining.

However, only six months later, Adidas originals store espaņa became an equalizer. According to 2010 Earnings estimation that Adidas' sales was about 1 billion Euros in Mainland China, which was close to sales of Lining company in 2010. Lining Enterprise became a "Mr. Bad News", at that moment. Bad news came out constantly, for example the recorder quantity of the first two quarters in 2011 dropped markedly. However Adidas was poised for a leap. While its Earnings of the first half year of 2011, was issued, the operating earnings of great China region in the first half year was 552 million Euros, which was a top runner for other global regions.



Edited 1 time(s). Last edit at 12/12/2014 03:03AM by Tobin4.