'I am Mumbai' shouts loud in Film Craft
The specialty of the film is that it was shot in the streets of Mumbai,[url=http://www.michaelkorshandbagsclearance.us@#$%&/]outlet michael kors online[/url], with a cast which had never faced the camera before. The cast did not even know about the placement of the camera,[url=http://www.juicycoutureoutlet.us@#$%&/]juicy couture perfume[/url], and the crowd around the cast comprised normal people who were caught unawares, so their expressions were real, too. What's interesting is that the cast was only made to attend a two day workshop to discuss certain problems in order to bring out the angst on camera.
The thought behind the campaign is that in a city where the ordinary man can feel rather helpless and is at the receiving end of an insensitive system,[url=http://www.michaelkorshandbags-uk.co.uk/]michael kors watch[/url], the paper empowers the reader and gives him/her a voice.
The film was nominated in two categories Film Lions and Film Craft. While the Film Craft jury found the film to be exceptional and awarded it a gold metal, the Film jury found it 'too emotional and loud'.
Espen Horn,[url=http://www.ferragamo-shoes-outlet@#$%&/]salvatore ferragamo outlet[/url], jury president, Film Craft Lions,[url=http://www.@#$%&-freerunning.co.uk/]@#$%& running shoes[/url], and executive producer, Motion Blur, says,[url=http://www.new--balance.fr/]new balance 574[/url], "I saw the film for the first time at Cannes. This was a black and white piece of work but you suddenly notice it. It is so touching and hits you hard. Mind it,[url=http://www.abercrombieand-fitch@#$%&/]hollister promo code 2014[/url], it's not for the portrayal of poor people, rather the film slowly grows on you and you feel the goose bumps. For a moment,[url=http://www.katespadeoutleta@#$%&/]kate spade wallets[/url], you feel you are in Mumbai."the Flash Player to see this player.
"Though the use of megaphone is not a new concept but the B look and the director's ability to get some great performance from the cast stood out and spoke out loud by itself," she adds.
"The director runs the final leg to a film campaign. As creative,[url=http://www.ralphlaurenoutlet-uk.co.uk/]@#$%& outlet online[/url], we provide the raw material and Abhinay (Deo) is a director who can do it with minimal raw material. The finer point came in when Abhinay said that we should do a film that disturbs the consumers."
It was Abhinay's decision to shoot it in black and white. Generally, a film is shot in colour and then experimented with a B option.
The other Indian film to shortlisted in this category was the Google Chrome Tanjore Painting commercial. Horn says,[url=http://www.the-north-face.co.uk/]north face uk[/url], "This one was entered in the Art Direction category and the film was very visually strong but the category of Art Direction is itself very large and strong."
According to Varma,[url=http://www.timberland-pas-cher.fr/]timberland homme[/url], the film lacked finesse. "It doesn't mean that it wasn't executed well but a little more detail could have helped it further."
There were 1,[url=http://www.supra--shoes@#$%&/]supra footwear[/url],700 entries in the Film Craft category this year 300 more than last year out of which 7.5 per cent were shortlisted and 56 were finally awarded a Lion. The Grand Prix in this category was awarded to 'Bear' created by BETC Paris for the French movie channel Canal+.
The jury president says, "We saw the film for more than 20 times and we still found it to be entertaining. A normal film would have bored you by the fourth or fifth viewing."
The jury agreed that the film was good, the script was good,[url=http://www.niketnrequin-pascher.fr/]tn requin[/url], and they couldn't have added anything different to the film,[url=http://www.@#$%&-airmax.it/]@#$%& air max[/url], other than what it was. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell,[url=http://www.chanel-handbags.us@#$%&/]chanel purse[/url], resell or exploit any material on the Website for any commercial purposes.

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